love of love), New York-based designer friends Timothy Goodman and Jessica Walsh embarked on a now-infamous experiment: they dated each other for 40 days and recorded their experiences for the whole Internet to see. ), but because it was illustrated with bold typographic artwork by Walsh, one-half of design studio Sagmeister & Walsh, and Goodman, who runs his own T. It’s also being turned into a movie by Warner Bros., to be directed by Michael Sucsy (, has just been published by Abrams. Design caught up with Walsh and Goodman about design as therapy, risk-taking in both work and love, and their hard-won dating wisdom.Their journey turned into a viral blog that has drawn over 10 million unique visitors since its launch–not just because it was an engrossing romantic dramedy (couples therapy! How has your approach to love, dating, and relationships changed since the experiment?The challenge was to find The One—a surprisingly difficult feat in the dating smorgasbord of New York City—and some of our Singles might just have done it. Read More has come to a close (sidenote: BOOOOOOOOOOO), which of our love matches will stand the test of time? Read More came to a close last night as a pair of eligible-slash-handsome New York City men embarked on series final dates with Joey and Tabasum. But no matter if their coupled up or walking out alone after eight weeks on our real-time reality TV experiment, they say they consider their efforts to be successful rather than shameful. He’s not sooooo timid as to turn down a well meaning gesture from business partner Matt (and Matt’s awesomely astute wife Lauren) to fix him up with six different women in the span of 30 minutes. Should Tabasum break the cycle of dating slashies and various man-boys and pursue Vincent? Material.) Is Brian too difficult for his own good.
The whole thing was documented on their elaborately designed website. In the earlier stages of the project, Meher Ahmad at Jezebel wrote: “My theory?
But with the quirky videos of them sitting stoically in chairs while paint is dripped on their heads (seemingly apropos of nothing but maybe I just don’t get ART), and unnecessary typography gifs sprinkled throughout the posts, it all smacks of something just south of sincerity.
In the early posts there’s a lot of talk about whether or not their relationship is “real.” Is it still real if it’s not physical?
What I do know is that these guys were definitely not the “let’s meet up now and figure out who we are later” type; these guys wanted to get to know me before they made their decision to ask me out. As a Bay Area native, I’ve grown accustomed to a slower environment of dating and getting to know someone. My heart belongs to the Bay Area, but I have to admit: I much prefer the no-bullshit approach that NYC has to offer.
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