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PLUS Master copywriter Ted Nicholas found a good headline can perform up to 28% better when framed in quotation marks.
For men, some activities they should include are surfing, hiking, and live music.
For women, they should include things like yoga, acting, and fashion.
Some, put up things about themselves, while others come up with funny one liners.
You can also give a personal touch to these headlines, because everyone's profile has something unique about them.