To emphasize that last point, consider how easy it is to be an Internet-dating fraud; so the more hurdles to entry there are, the safer a site is likely to be. A site that keeps everyone out is completely free of fraud but also of available dates!
The most effective way to find balance is to combine fees and other barriers to entry.
For example, some sites charge relatively high fees in an attempt to create an aura of exclusivity.
And some sites add other criteria, such as allowing only Ivy League graduates, plus fees to create greater selectivity.
Members that have paid a fee to join an online dating community are more committed to their search and more proactive in their approach than members of free dating sites who often have a more casual attitude.Participants then have to choose how much time they are willing to commit the inferior date from the online service and the superior match that is the blind date. It turns out that a person’s preference for the online date is correlated with how much they had invested in the service.Those who paid nothing, or very little, for the search were much less willing to choose the online date over the blind date than those who paid a higher fee.At the end of the search they are informed that a match has been found but that he/she does not have all the qualities the participant is has been searching for (I think we all can relate to that experience).At this point in the simulation the participant is informed that a friend would like to set them up on a blind date with a person who is absolutely perfect in terms of their criterion for a mate.